THE PLAN
Objective: To generate
income for ten nonprofits that help women and girls who are sex trafficked. The idea is to use a film to generate funds that pay for food, clothing, shelter,
and psychological counseling for survivors of trafficking. The plan is to attract supporters who will pay $20,00 to stream the movie on a website.
Target Audience: The target audience for this film is individuals who are passionate about helping survivors of sex trafficking and who are willing to donate to support the
cause. We will also target those who are interested in film and documentaries that bring awareness to social justice issues.
Objective:
1.
Build an asset that helps people.(THE MOVIES)
2.
Build an asset that is more valuable than it perceived value. (HELPS NONPROFITS)
3.
Make sure that asset’s digital so that duplication is cost free and can be repurposed a number of times that garners a
significant profit. (ONCE FILM IS COMPLETED, EACH STREAM WILL HAVE BUILT IN PROFIT AFTER EXPENSES)
4.
Make sure that it is consistently profitable and rewarding for the funder. (FUNDER RECEIVES PRINCIPAL BACK PLUS R.O.I.
5.
Make sure that it is a win / win for all parties. (FUNDER IS PAID BACK, NONPROFITS GET FUNDING FROM VIEWS, PRODUCTION ENTITY PARTICIPATES).
6.
Make sure that the potential profit s worth the calculated risks. (OUR SYSTEM DOES NOT GO THROUGH STUDIO SYSTEM.)
7.
Make sure that you include large groups of people who can win. (VICTIMS OF TRAFFICKING ARE THE MAIN BENEFACTORS. THE GENERAL PUBLIC GET TO EXPERIENCE GOOD WILL AND HELP WITH PROBLEM SOLVING)
8.
Make sure that you can control the flow of income. (WE CONTROL THE FLOW OF INCOME WITH AN ENCRYPTED SYSTEM CONTROLLED BY LARGER ENTITY)
9.
Make sure that you can control the dissemination of profits for participating nonprofits. (THE PROFITS WILL BE DISSEMINATED TO THE TEN PARTICIPATING NON PROFIT ORGANIZATIONS.)
10. Make sure that your strategy is tried, proven and pragmatic. (THIS SYSTEM WAS FIRST TRIED AND PERFECTED BY STREAMING SERVICES THAT HAVE POPPED UP EVERYWHERE.)
INCOME STREAMS and METHODOLOGIES
Supporters will stream the films at $19.95 per stream.
Grants will also support the production, marketing and promotions, thus decreasing the expenses.
Income from product placement will be utilized in every production which will help with not only the film investor payback but will help us get to the numbers that will benefit the nonprofits quicker.
Crowd funding (donations) will help supplement the budget and take care of some of the interim financing that we will use to set up the infrastructure of this project.
The sale of ancillary merchandise will be used to offset some of the expenses as will as to include in the pot that nonprofits will benefit.
AVOD (Advertisements will be placed in the films. This will also help fund the next film in line so that the machine continue to net resources for the non profits.)
Examples of AVOD (Youtube,
Facebook Watch, Hulu, Peacock, Pluto, IMDB, etc.)
MARKETING
MARKETING
The following promotion or advertising outlets are structured to acquire the maximum number of impressions exposing the general public to “The Angels of Hope” Campaign. Viewers will pay a $19.95 streaming fee for each movie. (Compilation Deal is in the works)
Standard Four-Wall Methods
Product Placement on the film forever
Internet dist. Marketing Team (10 Internet contractors).
Trafficking Non-Profit
Television PSA (12 city Campaign)
12 TV & Cable PSA spots (B.E.E.C. created)*
National Non-profit organization mailing list and supporters.
Internet Advertisements on social media.
Internet Bloggers (50 related stories)
Social Media Posts
EPK (Electronic Press Kits)
Skype Type driven National Promo Tour
Celebrity endorsement campaign
Testimonial Videos strategically released
Celebrity endorsement videos.
The Black Press – Articles
Free throw-away newspapers ads
Press Junkets
HBCU Journalism Placement Articles
Special screenings per satellite Non-profits
Opt-in email campaign for continued viewing
Product placement driven Sources
High School Essay Contest on trafficking
Conscious driven Influencer Continued Posts
Behind-the-scene 1-hour program – Film 1
Behind-the-scene 1-hour program – Film 2
Behind-the-scene 1-hour program – Film 3
10 Viral Video posts geared towards sharing.
Limited Radio with top talk show hosts
AP and UP wire feeds
Magazine articles
Coffee Shop, Beauty, and Barbershop P.O.P. promos
Marketing Strategy:
1. Create a Compelling Trailer: We will create a trailer that highlights the purpose of the film, the impact of sex trafficking on women and girls, and the work of the ten nonprofits. The trailer will be shared on social media, websites, and other marketing channels to generate interest and attract potential supporters.
2. Partner with Influencers: We will partner with social media influencers who have a large following and share the same values as our cause. They will help promote the film and encourage their followers to support the cause by streaming the film.
3. Host Virtual Events: We will host virtual events where viewers can ask questions to the filmmakers, survivors, and representatives of the nonprofits. The virtual events will help create a sense of community and engagement among viewers and potential supporters.
4. Reach Out to the Press: We will reach out to local and national press to help promote the film and the cause. We will create press releases, media kits, and other materials to share with journalists.
5. Use Email Marketing: We will use email marketing to reach out to potential supporters who have opted in to our mailing list. We will provide updates on the film’s progress and how the funds generated are making a difference in the lives of survivors.
6. Leverage SocialMedia: We will use social media channels such as Facebook, Instagram, and Twitter to promote the film, share behind-the-scenes content, and interact with potential supporters. We will use social media advertising to target individuals who are interested in social justice issues and have supported similar causes in the past.